NFL playoffs: Kayshon Boutte sends Denver Broncos to Cancun as sport's graveyard for fallen Super Bowl dreams looms

"One, two, three... Cancun!"

One might typically associate Cancun with white-sand beaches, ocean opulence and Mexican Caribbean sunshine that forge one of the world's luxury holiday destinations. In sport, it has become apex trash-talk synonymous with wound-licking trophy-less rehab.

Welcome to the graveyard for fallen seasons, where foiled Super Bowl dreams seek a sun-kissed reset, where players flock to process the fallout away from the spotlight. Or so the narrative might have you believe.

January is the unwritten, unofficial month of Cancun marketing in the NFL, social media revelling in the image of Patrick Mahomes, Lamar Jackson and Joe Burrow sipping cocktails on the sand after missing out on the playoffs.